I heard a great analogy in a podcast whilst stuck in particularly bad traffic today…would you rather have to hunt every time you wanted to eat, or would you rather grow your crops to produce food on a perpetual basis?
To go for the big, hyped quest for sales NOW may be productive for the moment. You’ll make money. But what about tomorrow? Do you run your hype campaign again? How effective will it be 2 weeks from now? What will happen to your credibility?
Now consider the farmer patiently growing crops in field. He may go hungry for awhile, but once the fruits of his labor start to pay off, he will never go hungry.
Patience. It’s THAT important!
